All Marketers are Liars

Seth Godin is the author of six bestsellers, including "Permission Marketing", an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, "All Marketers are Liars", has already made the Amazon Top 100 and has inspired its own blog. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.
Here the video of his conference (48 min.) "All Marketers are Liars" - Seth Godin speaks at Google.
Link